Creative Websites

Creative websites are beautifully crafted online presentations and content that is exclusively developed for customers and delivered to the target audience via the world wide web. They are professionally designed and developed in the form of web pages and web applications and are used to promote services and goods on a local and global scale.

A website is the window to a company and therefore, should be aesthetically pleasing with professional design components, be user-friendly and search engine optimised. To achieve the optimum level in creative flair, design and development, it takes a team of creatives to produce such a website. In a reputable and well established web design company, the creative department would typically comprise of a graphic designer, art director, web designer, creative director, web developer or programmer, production manager and a few junior assistants. A business development personnel would also be present to ensure budgets, progress and key issues are addressed and to encourage a smooth workflow between all parties.

Creative websites are created to showcase a great product or service, but at the same time, the development team is there to assure the site is compliant with industry standards and that all the functions and features are clearly positioned and easy to browse. The team must undergo a series of initial processes such as conceptualising, planning and modeling and only once signed off and approved by the customer will they move to the developmental stage of the website. Websites produced using high-end technology, applications and language usually take many months to construct and will always require updating and maintenance to keep up with technological advancements.

An advanced website would focus on technologies such as CSS, HTML, Javascript and AJAX and simultaneously work on the server-side frameworks utilising Perl, PHP, Java, CGI, Python, .NET among many other coding languages. These sites can also have a multimedia element to them by using Flash for animation, Quicktime for video and other online presentation applications. The use of professional photographs can also enhance the look of the site and helps in highlighting a particular area of the website.

An exceptional understanding of creativity and technology and the conceptualisation of a client’s brief can result in the creation of stunning creative websites.