Advertising Agencies

Advertising agencies provide advertising services to its clients of small and large businesses. The usual clients are government bodies, corporations and other organisations that require their service or products to be marketed to the general public.

These agencies comprise of various departments from the creative studio to the account managers and traffic personnel. In the creative department, you will find teams of copywriters and art directors who have a continuous working partnership, unless for certain campaigns where the creative director chooses one copywriter from one team and an art director from another that best suits the talent required for that campaign. They brainstorm and come up with the concept. The creative director overlooks the entire campaign and has a better understanding of the business as they would have had more years of experience in this field. There are also a team of visualisers from storyboard artists to illustrators that help the teams. Most of them will be younger and starting off their careers in advertising.

Advertising agencies will also have an accounts department, here, one can find account managers, account executives and interns working together on their client’s campaign. The executive will liaise with his or her client and relay instructions and progress between the creative department and the client. They are also responsible for arranging the marketing of their client’s product. Each team of account managers and executives will have their own portfolio of clients that they work for.

The other smaller groups of personnel will work in the traffic department and will overlook the entire production process from the brief taken to the final output of the campaign and are responsible for deadline keeping and the smooth running within the agency.

Sometimes you will also find a media services department within some agencies and they are the ones who arrange time slots in all the avenues of advertising from press to television commercial positioning. However, many bigger agencies will hire an outside media company to provide these slots as they have a better relationship with broadcasters and at times, get the space for a cheaper fee than an advertising agency or an individual could.

With the ever changing growth of the internet and social networking sites, advertising agencies are venturing into many channels that attract the masses to get their clients’ message across.