Creative Agency

Creative agency or agencies is a business that is a sub sector within the creative industry. There are many types of agencies such as creative agencies, digital agencies, music production agencies, entertainment agencies, media agencies, marketing agencies, actor and model agencies, fashion agencies, PR agencies and photographic agencies which are some of the most represented global categories.

Each agency will have its specialist area however, there are some larger agencies who would offer more than one area of speciality and thus, would have several different departments. Within an advertising agency for example, the people in the creative department are core to the advertising agency and require much collaboration within a single department. There would also be an account handling department which liaises with the client on their budget management and to some level offering add-on services. There may also be a public relations department which manages the stream of information between the client and their target audience.

There needs to be a mediator or a go-between the client and the public and this is the role played by the creative agency. The agencies may be required to gather content, build projects and deliver them to the audience or simply provide professional staff or personnel to clients where they would be acting as an agent. This is true with agencies like a modeling agency, entertainment agency or artist agency who supply creative people to the industry, rather than information.

Many of these agencies work on a global level and can be found through industry directories, print media and online. As more and more projects are being executed on an international scale, it is a must for an agency to have an internet presence by offering an up-to-date website of their company. A fashion label based in Australia may hire a fashion photographer from London, models from New York and an art director from South Africa for a photography shoot taking place in the Bahamas. There are agencies who cater for each of these creatives and therefore, to find and recruit these talents the creative agency needs to showcase their company on the world wide web.